20 & 21 June 2024



Too late... fully booked!

But... you can get on the waiting list
(in case of last-minute cancellations)


Or book a seat in the next edition:
EXTRA EDITION 5-6 September 2024!

Early Bird € 2,295 |  Standard € 2,495

Early bird € 2,295 |  Standard € 2,495

EARLY BIRD pricing valid till 30 days before start



and prepare for the official ccxp exam

Enrol in this CX Masterclass endorsed by the CXPA. There are only a few official CXPA trainers in the world (the so-called RTPs: Recognised Training Providers) to optimally  prepare you for the official CCXP Exam. And this Masterclass gives you not 1 but 2 of them! That’s not all. Besides the CXPA curriculum we share our lengthy corporate expertise, challenge you with surprising views and make sure you’re in for a treat. So…

  • You want the best preparation for the CCXP Exam?
  • Are you looking to grow in your role as a CX professional?
  • You want to become an even better leader in the field of CX?
  • You want the real deal, the ones that have actually done it?

Join this live Masterclass for two days of expertise, high value content, peer exchanges and blended learning. With food, drinks and overnight stay in the exclusive hotel Karel V in Utrecht (the Netherlands) this is an all inclusive CX learning experience.

The course is designed to cover all aspects of CX. Using examples from real-world CX programmes, you will learn about strategy, insights, measurement, design, organizational accountability, your role as a CX professional, and a thriving CX culture. Set against a continuously changing and evolving landscape of trends, developments, challenges and changing consumer behaviour you will encounter the full breadth of what it means to be in CX today.

We believe in challenging, sharing, supporting and inspiring in order to create CX Leaders. That means we want:

  • You to have expertise in all CX competencies
  • You to be able to lead a conversation (not just follow it)
  • You to be able to put your skills to daily, concrete practice
  • You to get officially certified and earn your CCXP title
  • You to be part of a network of CX peers


With an IN-COMPANY Masterclass edition you can design your own CX Masterclass and put the focus on your business challenges.

It is an ideal way to learn, discuss and grow as a team. You will be inspired and challenged in CX, explore the different building blocks of what makes a good CX Programme, and to design your impact in the organisation.

With plenty of examples from real-world programmes on about any topic, you will be sure to have a tangible Roadmap that fits your ideas, industry, aspirations and challenges.

Learn more


  • Learn the new 5 CX Competences according to CXPA
  • Get ready for the CCXP Exam, incl. Test Questions per Competence
  • Look at global best (and worst) practices in CX
  • Learn about CX trends and developments
  • Create your Personal CX Plan and grow as a versatile CX Leader
  • Internalize how to apply CX directly to your day-to-day business
  • Join a network and learn from peer exchanges and exercises

Benefits for INDIVIDUALS

  • Validates credibility and expertise
  • Provides a framework for advancement and value creation
  • Increases marketability, profile and career path options
  • Stimulates discussions with CX peers and opens up networks
  • Demonstrates personal commitment to improvement



  • The Masterclass starts on Thursday 9 AM and ends the following Friday at around 5 PM.


  • Early bird price: € 2,295 | Full price: € 2,495
  • All prices are excl. VAT, CCXP Exam fee and/or CXPA Membership.


  • All lunches, dinner, drinks, parking and overnight stay in 5-star hotel Karel V.
  • A free copy of our high-end Professional’s Guide to CX Syllabus.
  • Completing the course leads to the CX Masterclass Certificate, a LinkedIn Educational Accreditation and promotion on social media.


KEEP ME IN THE LOOP! Masterclasses are continuously planned. Let us know if you want to be kept in the loop of new dates.

Keep me in the loop!



Venue: This Masterclass takes place in Grand Hotel Karel V in Utrecht, the Netherlands. A stunning building, this 14th-century monastery with its beautiful inner garden is located in the heart of the medieval city of Utrecht and is one of the most surprising hideaways around. O, and did we mention we’ll be enjoying our lunch and classic-with-a-modern-twist dinner in the Karel5 kitchen ? We talk a great deal about experiences, let’s be in one.

Public transport: Utrecht is very easy accessible. It is a 30 minute train ride from Amsterdam Schiphol Airport. From Utrecht Central Railway Station the venue is only a 10 minute walk.

Car: You can park your car at the hotel. Please inform for options.

Address: Grand Hotel Karel V / Bistro Karel 5: Geertebolwerk 1, 3511 XA Utrecht, The Netherlands. and

Jaap Wilms


Jaap is one of the few very experienced CX and NPS practioners around. He consults businesses all over the world and also leads various global CX and NPS roll-outs for international renowned companies.

Accredited by the CXPA Jaap hosts the popular CX Masterclasses that prepare you for the coveted CCXP Exam. As one of the only a handful of globally Recognized Training Providers he travels from Moscow to Manchester, Dubai to Delft, and Seattle to Singapore for it. Or perhaps you’d like to immerse yourself in the world of NPS and the Loyalty Strategy. Or what about upskilling yourself in Business Storytelling to design your impact in the organisation…

With 23 years of experience in CX and NPS, working and living in several countries, Jaap brings actual real-life experiences to the table. Having been a Customer Experience Leader himself in a large corporate for years – designing, running and modernising a complex NPS programme for multiple countries in Europe and Asia – he knows the unruly business world and the political games played very, very well. Combine that with a broad and in-depth expertise, and an array of surprising, original off-beat knowledge he’s sure to surprise, inspire and support you.

Nienke is an acclaimed Customer Experience educator, trainer and keynote speaker. She hosts her YouTube channel and is co-founder of the Customer Experience Game. Nienke too is a CXPA Recognised Training Provider, hosts the International CX Awards, and is involved in numerous CX initiatives. If you ever want to up your game to become a CX Leader, she hosts very inspiring Mastermind courses.

Nienke’s passion for the field of Customer Experience is evident. Her years of experience, heaps of credentials and the fun she brings makes it a joy to work together. Her mission is to make the world a more beautiful (blue) place for employees and customers. Hear hear.

Nienke Bloem


20 & 21 June 2024

A 2 day inspiring LIVE experience that will stay with you for a lifetime CX career and officially prepares you for the CCXP Exam


An inspiring 1 or 2 day LIVE experience to re-imagine your narrative, gain influence and strengthen your position in the company.

See all options