CX MASTERCLASS  |  OPEN HOUSE LIVE

This Masterclass was one of the few courses I did that met my expectations. It was fast, fun, with many examples and definitly a lot of expertise

Veddah Veenhoven
Teamlead Facility Operations, ABN AMRO Bank

I have learned a lot about the technology side of things in regards to Customer Experience. Now, this Masterclass allowed me to place that knowledge into a broader strategic view: to understand more about CX structures at organizations, CX Culture, CX Design, CX Measurement, and overall CX strategy. Very excited to take these new learnings and continue with helping organizations to deliver a great experience for their customers!

Donia Ibrahimi
Customer Experience Solution Advisor and Design Thinker, SAP

I’m using content from the Masterclass regularly... even when I already knew some content, it was presented in such a cool, engaging way!

Louise Foody
Global Head of Digitalisation, Kingspan

If you want a clear overview of all aspects and topics concerning CX this is definitely a must follow!

Ellen van Caillie
Customer Experience & Retention Expert, Eneco Belgium

For me everything fell into place, exactly what I needed. Interesting and applicable, and none of it boring and dry. The examples really helped to make it stick. Jaap's enthusiasm and vulnerability is super, the location an dinner an absolute joy.

Just take the class, it will provide the necessary theoretical and strategic background you need to really make a change as a CEX professional.

Sylvie Thibo
Customer Experience Expert, Eneco Belgium

This CX Masterclass makes you more aware of that what you achieve by improving customer experience, besides this it brings so much more fun to your daily job.

Debby Jansen
CCO, Levi9

The online CX Masterclass by Jaap was a great experience, full of knowledge, exercises, tips & tricks and fun! It was interesting, practical and absolutely useful. Definitely recommend!

Olga Kullander
Process Improvement & Customer Experience Professional, Manpower Russia

Just go, learn and have fun, it's worth every penny and every minute!

Natasja Seigers
Online marketingadviseur, Will & Co B.V.

Very inspiring days. Excellent course, good balance between CX theoretical models and academic approach versus pragmatic practical input and actionable tips & tricks. Jaap's experience with boots on the ground is of golden value. Can strongly recommend this CX Masterclass !

Bart De Ruysscher
CX Voice of the Customer Manager, Proximus

This masterclass was great for having a broad understanding of the basis of CX: highly recommended!!

Fulvio Marfoni
Global Knowledge Management Strategies, HP

Yeah! I can definitely recommend this Masterclass to anyone in CX. A ton of inspiration and practical takeouts. And made some CX friends along the way :-D

Maartje Reijnders
Customer Experience Manager, Liander

Lovely group, engaging stories by Jaap, felt not just learning but entertained. It's awesome and it inspired me to take control, even if my first thought is I have none. I can trust on the logic and depth of the framework and everything I learned during these days to do the right thing in my organization.

The fact that it was all online did not affect the informativeness and the charm of this course. It was exciting, challenging, inspirational and fun. There was always a sense of real communication, so I never felt like sitting alone in my room.

Anastasia Ardashova
Product Manager, Glowbyte Consulting

The CX Masterclass helps you to excel as a CX Professional and challenges you in your CX role in your organisation. With a very highly educated and experienced trainer experiences are shared with real life cases and practical tips you can adopt. And it’s useful and fun to discuss CX topics and challenges with peers.

Erica Kroese-Ham
Head of Customer Experience Consultants CX, ABN AMRO Bank

The CX Masterclass helps you to excel as a CX Professional and challenges you in your CX role in your organisation. With very highly educated and experienced trainers they share their experiences with real life cases and practical tips you can adopt. And it’s useful and fun to discuss CX topics and challenges with peers.

Erica Kroese-Ham
Head of Customer Experience Consultants CX, ABN AMRO Bank

Great pressure cooker for CX management if you take your customers seriously

Jan Rozendaal
Customer Experience Healthcare

This training brings all the confidence one need to develop in this field and boost CX in your company. It really triggers new ideas and points out what you have been doing wrong so far as well, and it also teaches you resilience to make CX a success.

I know few people with such enthusiasm and energy. Jaap has the skills to listen, translate your thoughts and find that unique element that resonates. Add to this his compelling storytelling and visual strength, and you have a marvelous combination.

Marleen Nelemans
Customer Experience Manager at DHL Parcel

In a world where Zoom has become standard (and I regularly suffer Zoom fatigue) it is a standout that I spent 9 hours+ in a single day in a zoom call AND could have happily / willingly / enthusiastically carried on into the evening. The Masterclass is no doubt a fantastic grounding in all things CX, but it is amazing that this has been delivered online and was still successful in creating human connection amongst fellow pupils. Loved it.

Helen Flood
Global Head CX, Kingspan

This CX Masterclass was really good, in an amazing venue with great people. I had a lot of fun doing the team exercises. Jaap is a great teacher/speaker. Overall, it's a 10/10 for me, the experience was amazing.

Tom Mullender
Reporting Analyst, Booking.com

I felt so inspired after completing this online masterclass. Jaap is so vibrant and engaging throughout! (... and thank you for introducing me to Rick Astley!)

Sarah Rowntree
CX Manager, Kingspan

It was an extraordinary experience, even if it was online, there was the feeling of coming home in a group with peers and a very engaging speaker. I learned a lot, was inspired and I could use the tips immediately the day after.

Elise Bernaert
VOC Expert, Delaware BeLux

If you want to certify as an CX pro, networking & learn from your peer group and having an intensive CX course? Check the CX Masterclass!

Edwin Best
CRM and Customer Experience author

Two things that never gonna happen now: 1. Me stopping to scroll memes at 3:00 in the morning 2. Me disliking the NPS Masterclass from Jaap

Petr Gonin
Senior Analyst, Glowbyte Consulting

Delighted by these 2 intense days of CX Masterclass in Durbuy! A great opportunity to connect the dots across various CX domains from strategy to execution, from brand promise, communication, organization to cultural change... Very thankful for the many valuable CX insights and great inspirational stories shared by Jaap, and for the outstanding gastronomic journey.

Jean-Marc Audoux
Customer journeys portfolio owner, Proximus

Jaap is re-imagining our communication in a powerful, inspiring and meaningful way. Thereby helping to spread Customer Centricity throughout the organisation!

Anja Gehlen
Customer Experience and NPS Performance Manager at E.ON

I would tell them just do it. Actually did last night. I cannot put a price on the experience but I can tell you it is more than what we paid! Yes you can use this as a testimonial.

Eric Kluitenberg
CARE Operations Manager, Vistaprint

If you are looking for a way to accelerate the maturity of your CX programme, then getting Jaap is the best CX investment you can make. He has enabled us to fast track the evolution of our CX program into a business methodology - yielding successful results in one year that normally take 3 years (or longer) to achieve.

Elly Domene
Chief of Staff and Global Customer Experience at SES Satellites

If you are in a position to join this class take it and thank me later. Jaap has forgotten more about CX than most professionals will ever know. He has a gift for delivery that helps all his knowledge stick. It is a gold mine of information and invaluable for getting the global certification.

Brendan Leece
Sr. Customer Experience Professional, E.ON

To all CX-professionals... If you personally want to grow, in content and skills, you should really take this class to spice it up. I loved the journey, it was totally worth it and an experience in itself.

Gerda Swinkels-Legierse
Customer Experience Manager, Grodan

I really loved those 2 intensive days. It was a great mix of fun, interesting content and team activities. I would definitely recommend this Masterclass to other peers.

Jaap is one of the very few truly original minds! He has more than once helped us rethink our goals.

Dr. Wouter Veldhuis
Radiologist at University Medical Center Utrecht

This course is just what you need if you are searching for a program that doesn’t take months of your time but covers everything you need to grow as a CX leader and prepare you for the CCXP exam. It goes fast but it’s a blast.

Henk Jager
CX Manager, Cendris

Still buzzing! Excited to bring it all into practice. Big thanks!

Meyke Reitsma
Senior CX Market Researcher, Alliander

A perfect preperation for the CCXP grade!

Alex Terpstra
Head of Customer Experience, ABN AMRO

Jaap understands how to transform global organisations. His structured programme disciplines means multiple change levers are pulled at just the right time. He appreciates that customer centric thinking is an individual skill and an organisational pillar. Both need to be strengthened, nurtured and developed with an unforgiving drive. Jaap is the powerlifter for Customer Experience.

Keith Fletcher
Head of Global NPS, E.ON

It were 2 intense days that still resonate. Thanks for the guidance and the inspiration.

Mieke Quintyn
Market Research Manager, Proximus

Talk about experience: from a content perspective, to the location, from inspiring storytelling to enabling valuable networking and from sharing your wisdom to make us successful on our road to officially joining the CCXP community, to having heaps of fun… You are truly walking the talk!

Tirza Schmidt
Board-commissioned Manager Customer Experience at T-Systems Netherlands

The module on the NPS Role was more like a life coaching session. It was very surprising and definitely GREAT!!!

Evgeniy Pimenov
CX Lead, Glowbyte Consulting