CX MASTERCLASS  |  ONLINE

Let's address The Elephant in the room...


“An ENTIRE day ONLINE?“ You are not the first to ask. But we’ve designed an engaging mix of interactive modules, challenging exercises, peer discussions and plenty of breaks so the day flies by. With overwhelming feedback of previous attendees, we are confident we’ve found the right mix.

MASTER THE COMPLEXITIES OF CX and prepare for the official ccxp exam


Enrol in this CX Masterclass endorsed by the CXPA. There are only a few official CXPA trainers in the world (the so-called RTPs: Recognised Training Providers) to optimally  prepare you for the official CCXP Exam. This Masterclass gives you all you need, from the comfort of home. That’s not all. Besides the CXPA curriculum get ready for real-life corporate expertise, anecdotes, challenges, surprising views and more. You’re in for a treat! 

  • You want the best preparation for the CCXP Exam?
  • Are you looking to grow in your role as a CX professional?
  • You want to become an even better leader in the field of CX?
  • You want the real deal, learn from the ones that actually did it?

Join this online Masterclass for two days of expertise, an exclusive follow-up session, high value content, peer exchanges and blended learning. With luxury material sent to your home, virtual drinks and loads of surprising challenges on your laptop at home this is an all inclusive CX learning experience.

The course is designed to cover all aspects of CX. Using examples from real-world CX programmes, you will learn about strategy, insights, measurement, design, organizational accountability, your role as a CX professional, and a thriving CX culture. Set against a continuously changing and evolving landscape of trends, developments, challenges and changing consumer behaviour you will encounter the full breadth of what it means to be in CX today.


IN-COMPANY MASTERCLASS

With an IN-COMPANY Masterclass edition you can design your own CX Masterclass and put the focus on your business challenges.

It is an ideal way to learn, discuss and grow as a team. You will be inspired and challenged in CX, explore the different building blocks of what makes a good CX Programme, and to design your impact in the organisation.

With plenty of examples from real-world programmes on about any topic, you will be sure to have a tangible Roadmap that fits your ideas, industry, aspirations and challenges.

Learn more

IN JUST 2 DAYS YOU WILL:


  • Learn the new 5 CX Competences according to CXPA
  • Get ready for the CCXP Exam, incl. Test Questions per Competence
    (optional: with in-company editions we can change this element)
  • Look at global best (and worst) practices in CX
  • Learn about CX trends and developments
  • Create your Personal CX Plan and grow as a versatile CX Leader
  • Internalize how to apply CX directly to your day-to-day business
  • Join a network and learn from peer exchanges and exercises

Benefits for INDIVIDUALS


  • Validates credibility and expertise
  • Provides a framework for advancement and value creation
  • Increases marketability, profile and career path options
  • Stimulates discussions with CX peers and opens up networks
  • Demonstrates personal commitment to improvement

TIMING & PRICE


Timing:

Day 1 and Day 2: 9 AM to 6 PM
ALL TIMES ARE UTC/GMT +2 or +3
(depending Winter / Summer time)

For example:

Dubai (UAE): 10 AM to 7 PM
Riyadh (KSA), Moscow (RUS): 9 AM to 6 PM
Cairo (EGY), Johannesburg (ZAF): 8 AM to 5 PM
Amsterdam (NL), Berlin (DE): 7 AM to 4 PM

  • The Masterclass starts Day 1 at 9 AM (pre-class access / virtual walk-in at 8.45 AM) and ends 6 PM.
  • Day 2 starts again at 9 AM (pre-class access / virtual walk-in at 8.45 AM) and ends 6 PM again.
  • Then, the week after there’s a ‘Follow-up‘ from 9 AM till 11.00 AM with additional Q&A time and sharing experiences on how it was to apply the learnings to the unruly daily life.

Price:

  • Please reach out for a quote.

Included / excluded:

Certificate and Recognition:

  • Participants earn an official Certificate (hardcopy and digital).
  • Participants earn a recognised LinkedIn Education credential.
  • Participants are spotlighted on social media to CX peers.

Eligibility:

  • No formal educational background or diploma’s required, but the more years directly or indirectly involved in CX, NPS, VoC (in a management, executive or operational role) the better.
  • For those participants that afterwards want to go up for the global CCXP Exam, there are other requirements applicable. See globalcxpa.org.

DATES FOR THIS MASTERCLASS


Currently this CX Masterclass ONLINE is not offered as an Open House, but only as In-Company editions.

These editions are for a group of teammembers from one company. For example a company that has offices in various parts of the world and wants to encourage a collaboration, sharpening commercial opportunities and/or upskilling their CX experts across regions.

These editions can also be organised for a company inviting their own employees AND a selection of their clients’ employees (as a gift to them, or paid by them). Having organised this multiple times, the experience is  without a doubt invaluable for the company-client relationship. Bonding and exploring opportunities together in an exclusive and inspirational course on CX is definitely worth considering.

Please reach out to jaap@jaapwilms.com for information.

WE JUST LOVE WHAT OUR PREVIOUS ATTENDEES HAD TO SAY:


THESE COMPANIES HAVE ATTENDED PREVIOUS MASTERCLASSES


PLATFORM


Platform: This Masterclass is hosted on Zoom or if needed Teams. A user-friendly platform to have interactive and engaging video calls with. You’ll receive all the information and calendar invites upon registering, and that’s it. Easy. We’ll also be enoying some exercises, and these are done on the platform Mural. Again, an easy platform. And if you don’t know it yet, no worries, we’ll explain it all.

Jaap Wilms

MEET


Jaap is one of the few very experienced CX and NPS practioners around. He consults businesses all over the world and also leads various global CX and NPS roll-outs for international renowned companies.

Accredited by the CXPA Jaap hosts the popular CX Masterclasses that prepare you for the coveted CCXP Exam. As one of the only a handful of globally Recognized Training Providers he travels from Moscow to Manchester, Dubai to Delft, and Seattle to Singapore for it. Or perhaps you’d like to immerse yourself in the world of NPS and the Loyalty Strategy. Or what about upskilling yourself in Business Storytelling to design your impact in the organisation…

With 23 years of experience in CX and NPS, working and living in several countries, Jaap brings actual real-life experiences to the table. Having been a Customer Experience Leader himself in a large corporate for years – designing, running and modernising a complex NPS programme for multiple countries in Europe and Asia – he knows the unruly business world and the political games played very, very well. Combine that with a broad and in-depth expertise, and an array of surprising, original off-beat knowledge he’s sure to surprise, inspire and support you.

UPCOMING X MASTERCLASSES

9 & 10 APRIL 2026

ENGLISH edition

A 2 day inspiring LIVE experience that will stay with you for a lifetime CX career and officially prepares you for the CCXP Exam

ON DEMAND

An inspiring 1 or 2 day LIVE experience to re-imagine your narrative, gain influence and strengthen your position in the company.

See all options